Client: Absolut Elyx
Creative Director: Camilla Clerke
Copywriter: Hugh Upsher
Art Direction: Brett Webb
Agency: Hellocomputer
For the ‘Are You The Absolut Elyx VIP?’ campaign Absolut Elyx briefed us to run a competition to win a VIP experience at the MTV African Music Awards. We knew this type of prize couldn’t go to anyone, whoever won needed to represent the brand when mingling amongst Africa’s biggest musical heavyweights. Our solution was to take chance out of the equation by building a Buzzfeed style quiz that would let the wrong candidates select their way out of the competition. From thousands of entries, only 7 got “full marks”, and only 1 was just right.
The landing page that a paid media campaign led to
An example question from the multiple choice quiz
Quiz completion page with a call-to-action for signing up to The Inner Circle