Hanging with Mario and Luigi at Comic Con Cape Town 2024
A short bio written in the 3rd person
Hugh Upsher is a Cape Town based Senior Creative specialising in building brand narratives that make people stop, care, and stick around. Described as ‘delightful’ by more than one colleague, he regularly works with blue-chip clients to blend strategic logic with inventive thinking, creating integrated campaigns that hit the sweet spot.
From podcasts and zines to large-scale brand strategy, Hugh has built his career on a borderless approach to creative problem-solving. It’s a habit picked up during his fine art days at the Michaelis School of Fine Art, where he spent his time juggling pinhole photography, sculpture, and dead French philosophers.
After early wins as an award-winning video editor and irreverent digital writer, Hugh brought his unique creative perspective into the agency world. Since then, he’s shaped work for a diverse roster of major brands, including Coronation, Doritos, Pep, Mastercard, News24, and Hollard Insurance.
Endlessly curious, Hugh is always hunting for the most adventurous route to tell a brand's story. You can mail him directly if you want to read the nitty-gritty of his CV.