Client: Mondelēz Europe
Copywriter: Hugh Upsher
Art Director: Carla Ehlers
Agency: Ogilvy Social.Lab
Milka chocolate was launching a collaboration with Lotus Biscoff across Europe and wanted to create excitement on their channels around the new product. We built a campaign that celebrated the coming together of smooth chocolate and crunchy biscuit.
Once launched, we pinpointed online habits of chocolate lovers that could be improved by this new collaboration and invented quirky new words to describe the moments.
Teaser Post
Launch Post
