Client: Red Heart Rum
Creative Director: Camilla Clerke
Copywriter: Hugh Upsher
Art Director: Matthew Crisp
Agency: Hellocomputer
We went on a mission to prove that Red Heart Rum was for the bold and authentic by challenging our crew of influencers to live with heart. And in doing so, inspire others to do the same.
We backed rugby legend Breyton Paulse, rap star Kwesta, skateboarder Jean-Marc, street artist Falko and Hussian from Fixin Diaries to prove how they live with heart by accepting, and filming, a series of ambitious challenges.
The following campaign pulled Kwesta, Jean-Marc and comedian Jason Goliath together for 'The Heart Effect' experiment. With some help from the guys, we set up a series of plain sight opportunities on the streets of Joburg to prove life is more rewarding when you live with heart.
