Client: Doritos South Africa
Creative Direction: Ross Makepeace
Copywriter: Hugh Upsher
Art Director: Ilse Steenkamp
Agency: IMA Cape Town
Production Company: Mustard TV
Doritos wanted to make a BOLD statement at the 2022 Joburg Comic Con. This is an event where attendees dressed to impress, so we took the idea of a branded photo op to the extreme. Our video booth had a customisable voice-over and dynamic backdrops so that everyone could be the hero of their own story.
The result? Lines around the booth with over 800 videos exported to phones.
Title dropdown for voice-over
Prince / Princess
King / Queen
Sorcerer
King Slayer
High Elf
Druid
Detective
Snack Inspector
Net runner
Superpower dropdown for voice-over:
Frag bots with no mercy
Flast Flamin’ Hot energy
Make friends laugh in any situation
Down a bag of Doritos in one minute
Watch Twitch all day without blinking
Naruto run at the speed of light
Ninja-bomb parties
Plan the cutest dates
Hack any supercomputer
Mission dropdown for voice-over:
To save the world before bedtime
To devour all the snacks in the land
To finally learn how to use nun-chucks
To travel Kanto and catch ’em all
To chill out and eat Doritos at home
To be the best Fortnite player on earth
To rid the world of flavourless food
To befriend ALL the kittens
To convince my friends to watch One Piece