Client: PEP x Google
Copywriter: Hugh Upsher
Art Direction: Colin Mbiriri
Creative Direction: Warwick Rautenbach
Agency: Ogilvy
PEP Cellular was planned to launch flexible Google Play Store vouchers nationally. They needed an awareness and conversion drive to let customers know they could get all the benefits of the Play Store without loading a credit card. We created clear, fun and functional messaging that drew attention to this innovative offering. The integrated campaign included bold in-store branding, print, social, and influencer tutorials among other touchpoints.
