https://www.hughupsher.com/creative daily 1.0 2025-10-20 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/b835e669-1fd3-47f9-b9cc-6170442ee4af/whatsapp+header.png Digital Creative - Being Scammed on WhatsApp is Heartbreaking Being Scammed on WhatsApp is Heartbreaking. A look into the dark world of WhatsApp scammers and how https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611674333931-TLTZNX7X0EVBLSQICS7N/office-party.jpg Digital Creative - A Quick Guide To Your Office Party I wrote and illustrated this for Superbalist's The Way Of Us lifestyle blog. It was part of a weekly series so there are over 50 of these around. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/3f78fd1e-9361-45df-9df2-f6b9d9e6ff68/1_5H-tAWogVAniP7V5coxQrQ.jpg Digital Creative - What If I Told You Test Cricket Wasn’t Boring? Art Graduate / Bartender https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/792f2843-9f38-4f62-9868-92e36e1f2351/Ratanga+Junction+The+Cobra+Cape+Town.jpg Digital Creative - The Snakes from The Cobra I was busy minding my own business when an acquaintance tagged me in an Instagram post challenging me to write a ‘where are they now’ style article about these legendary snakes. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/d13f1e4a-d053-46bc-8d1d-565b2a4c98a9/muizenberg+%281%29.jpg Digital Creative - An Ode To Muizenberg Growing up as a teen I read Blunt Magazine back to front religiously. When the brand got revived in early 2022 I knew I wanted to contribute to the legacy. This was the first piece I sent in. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611672891710-0VYOXNA2979ZXZM4U9TM/finger-letter-ja-magazine.jpg Digital Creative - 4 Letters Hoq https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/f05c9d22-20e4-413f-b15d-c7a87d528f23/profile.jpg Digital Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/ee229ffc-0145-4d8b-aed9-861dd5d8d3bf/Doritos+Flamin+Hot+Backstories+Wireframes-01.jpg Digital Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/eed0eb9a-f00b-44d4-9239-e7ed9dc4b75b/biscoff.png Digital Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/4741ac55-552f-45a2-ba19-7bdbd2bd3057/open+banking.png Digital Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1622713664904-2UX3CI6EOBG4JN244CJJ/PSG600.png Digital Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611652374869-4GHRKK1IU5N2K8ZQK6ZV/Hello-Hollard-Campaign.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529434651651-U3699AKZNY4MOA45WKK2/investec.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611652552139-J81BT1F5V5EFD66F4AWW/News24-2-worlds.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1546868670094-YYO43O1RXY4IA0TQPTKY/Shark-Dank-logo+%281%29.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611577641768-QFRJT845XQ82QO9NRBTA/powerpoint+review.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/d8ae0cff-6e0b-4954-abe4-3105b527e5b5/BS6+Cover+Shot+%281%29.png Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/2449d545-788c-4279-9535-d3f1de300226/josie-the-dog-detail.jpg Digital Creative - Make it stand out Josie the dog (Detail) https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/df5062f9-c770-440e-abce-589c48b998b6/red-bull-racing-detail.jpg Digital Creative - Make it stand out Max Verstappen’s Red Bull during the 2021 Formula One season (Detail) https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/2f7fcfab-ef3d-4071-86ad-3a55127e85aa/riendeer-detail.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/8a7bf555-5d98-40b7-8adf-5d7041ca8f00/fox.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/bbf25dda-7c0e-4208-8d25-5c7736649109/red-bull-racing.jpg Digital Creative Max Verstappen’s Red Bull during the 2021 Formula One season https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/3603abe5-c621-4b23-936e-6f7fc885e024/josie-the-dog.jpg Digital Creative Josie the dog https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/94265bd3-8b4c-4f1d-8a8d-ecba45b2c053/rendog.jpg Digital Creative Rendog from Minecraft https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/2b106606-8a98-49ec-a8f0-215f861b2aeb/riendeer.jpg Digital Creative Canadian Reindeer https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/e071fa25-279a-466f-9bdf-98a412855888/snow-leopard.jpg Digital Creative - Make it stand out Snow Leopard in snow https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1645015076342-89I3MVUT8O760XBQDRCS/20211228_121036.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1645016837786-SN4P1JTI3HV7UESAT1GJ/IMG_20180223_121511.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1645015295238-CUVXAUHY3JQ61R28XAIS/IMG_20210911_085627.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1656665347348-BER18GTJD0HM07GTAZ3G/IMG_20210327_110810.jpg Digital Creative https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1656665495416-XM99Y7PYUPQAQ5UOUM7V/IMG_20201006_081654.jpg Digital Creative https://www.hughupsher.com/contact daily 0.75 2024-01-18 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1645016618952-W6J9DGHYP46ANZQB7HKL/IMG_20210910_175227.jpg Contact https://www.hughupsher.com/press daily 0.75 2024-05-20 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1645015908339-2CDDNHEJKCJWBXADP695/20211214_183153.jpg Awards https://www.hughupsher.com/about daily 0.75 2023-08-22 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611737633301-N0B37OOJ55YCY6JC863P/Hugh-Upsher-photo.jpg About Speaking at a Southern Rights and Wrongs Storytelling evening in 2019 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1656666223470-Y7OIOBXU3NSOLJFN7VCD/IMG_20210910_175227.jpg About https://www.hughupsher.com/the-absolut-elyx-vip daily 0.75 2021-01-26 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529496006568-5D54I3S87BRK5ZZHBT07/14642186_1755010608085600_2885978416430409477_n.png The Absolut Elyx VIP Client: Absolut Elyx Creative Director: Camilla Clerke Copywriter: Hugh Upsher Art Direction: Brett Webb Agency: Hellocomputer For the ‘Are You The Absolut Elyx VIP?’ campaign Absolut Elyx briefed us to run a competition to win a VIP experience at the MTV African Music Awards. We knew this type of prize couldn’t go to anyone, whoever won needed to represent the brand when mingling amongst Africa’s biggest musical heavyweights. Our solution was to take chance out of the equation by building a Buzzfeed style quiz that would let the wrong candidates select their way out of the competition. From thousands of entries, only 7 got “full marks”, and only 1 was just right. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529495563930-97JY7DZPMKBI7JZ5VB8B/2001_copper-questions.jpg The Absolut Elyx VIP An example question from the multiple choice quiz https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529495679107-7TBWFMUL66BRQZIYT0YP/3001_thank-you-page.jpg The Absolut Elyx VIP Quiz completion page with a call-to-action for signing up to The Inner Circle https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529495817137-44B04Q3Y1MWCK50J835B/1001_landing-page_V2.jpg The Absolut Elyx VIP The landing page that a paid media campaign led to https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529524779815-CMAH8N5B0J6J5CXPVYQ5/absolutb-blur2.jpg The Absolut Elyx VIP https://www.hughupsher.com/the-opportunity-fund daily 0.75 2021-01-26 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529534394971-THANKZVRVZ8VJ0SH2Y68/bike-square.jpg The Opportunity Fund Client: Investec Asset Management Creative Director: Camilla Clerke Copywriter: Hugh Upsher Art Direction: Matthew Crisp Agency: Hellocomputer Using the established ‘Don’t avoid risk. Manage it.’ messaging from Investec’s Opportunity fund, we pushed the concept into the 2nd phase of tactical content. We found topical and innovative ways to highlight the similarities between cycling and long-term investing strategies. We also brought a more structured user experience to the Opportunity Fund site by breaking down the intimidating volume of product details into a set of straightforward questions. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529499047041-N3A7ZY5T1VDV5SAHYJMD/Cape-epic-carousel-v01.jpg The Opportunity Fund Mock up of a carousel ad that would run on day 1 of the Cape Epic cycle tour https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529499158753-U24M6HGT2K96FP0DU7PV/generic-carousel-mockup.jpg The Opportunity Fund Mock up of a generic mountain biking carousel ad https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529499331214-L2C05BQE6WH7D9JC8IFY/AdParlor_Website+Clicks_Newsfeed_Preview.png The Opportunity Fund Mock up of the generic mountain biking link ad 1 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529499411900-7IBVWS63I5270IRTXLLY/AdParlor_Website+Clicks_Newsfeed_Preview.png The Opportunity Fund Mock up of the generic mountain biking link ad 2 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529524621791-M0FRQI9B6RVH0R6SIUB7/investec-blur.jpg The Opportunity Fund https://www.hughupsher.com/live-with-heart daily 0.75 2018-07-18 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529501623474-8Z8S565ANYP8D49OHOCY/do+all+things+with+heart6_n.jpg Live With Heart Client: Red Heart Rum Creative Director: Camilla Clerke Copywriter: Hugh Upsher Art Director: Matthew Crisp Agency: Hellocomputer We went on a mission to prove that Red Heart Rum was for the bold and authentic by challenging our crew of influencers to live with heart. And in doing so, inspire others to do the same. We backed rugby legend Breyton Paulse, rap star Kwesta, skateboarder Jean-Marc, street artist Falko and Hussian from Fixin Diaries to prove how they live with heart by accepting, and filming, a series of ambitious challenges. The following campaign pulled Kwesta, Jean-Marc and comedian Jason Goliath together for 'The Heart Effect' experiment. With some help from the guys, we set up a series of plain sight opportunities on the streets of Joburg to prove life is more rewarding when you live with heart. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529531106555-FP3T2AHTJW88APJ8N5QW/red+heart.jpg Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529531115836-Z7KPCY46440BKXMET2N0/with+heart+1.jpg Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529531139488-O9NV44RGK5Z1D3CE9K88/22256551_1578159895587364_6931714861679955757_o.jpg Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529532036939-Y08VUM9MERFN95D7PE5P/18485794_1416855928384429_5839816890148987811_n.jpg Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529531111578-V2TK79N0EW3I8B8LUNLA/with+heart_426_o.jpg Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529532052935-HC0J7O4F05ILEG3GPUFG/18056471_1385563471513675_2111693577047777691_o.jpg Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529531131141-BKBJIW5NE1YFW4J55J1V/17390628_1343557502380939_8777922764655676716_o.jpg Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529531134639-PMMB6TKWWEN0808XQ14P/Screen+Shot+2018-06-19+at+7.03.13+PM.png Live With Heart https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529524687790-5ULXJ128V0W22H0XRQZF/redheart-blur.jpg Live With Heart https://www.hughupsher.com/bikinishark daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/b949b1ea-81b2-4cb9-bb6c-95cd79227b76/BS6+Cover+Shot+%281%29.jpg Bikini Shark IIII - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1529565227277-SD6V4UXQ7YM6CL1SC9EX/bikini-shark_4.jpg Bikini Shark IIII https://www.hughupsher.com/news24 daily 0.75 2021-07-20 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611667806609-YW65LGTA1H3LGZXU390M/news24banner.jpg News24 https://www.hughupsher.com/hello-hollard daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1611669387170-W7YAXYM4RJZODW4XARLS/hello-hollard_banner2.jpg Hello Hollard https://www.hughupsher.com/psg daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1622713043228-H6H290VHEYD4C287X4WA/psg+banner.png PSG: The Bigger Picture Thinkers https://www.hughupsher.com/doritos daily 0.75 2024-02-08 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1694507149596-R3CHCH233PZJ386HQ8Z6/Doritos+Flamin+Hot+Backstories+Wireframes-01.png Doritos https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1694507148808-U0ZREKFB4A8WGXA8X1YV/Doritos+Flamin+Hot+Backstories+Wireframes-02.png Doritos https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1694507147455-OTKKTBK5ES6NDW0DBQ4T/Doritos+Flamin+Hot+Backstories+Wireframes-03.png Doritos https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1694507147519-OF9Y78S453RJR3MB86Z1/Doritos+Flamin+Hot+Backstories+Wireframes-04.png Doritos https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1694505028504-EHTVQ43QDDPMP4H3TQU2/fhbs+back.png Doritos https://www.hughupsher.com/doritos-megachip daily 0.75 2024-02-08 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513825828-2JG4C8QMVAQ7M60Z53NP/DSCF9839.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513845219-F00RZWD2Y51LARIHTE30/DSCF9780.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513844179-A05BC7PO3M1UTSCJC7Y1/DSCF9644-Enhanced-NR.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513856759-QGU62H46EKXGHSOBS9XD/DSCF9641-Enhanced-NR.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513871202-EU6DSCYYUCZOZT9VG3W6/DSCF9605.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513892362-4QCDF002X5QWMGNN8UGC/DSCF9602.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513891489-T0YPDCM6CZJI97T5RD5S/DSCF9540.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705513908649-K7FCUCXDXDIWB1V72VHU/DSCF0011.jpg Doritos Megachip https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1705567545152-BWSC22NC2HQLMF2AXAMF/doritos+back.jpg Doritos Megachip https://www.hughupsher.com/milka-x-biscoff daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/8ce09278-beea-4624-b572-961ec824d52f/milka+tease.png Milka x Biscoff - Make it stand out Teaser Post https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/ce9c8ece-4f5b-43f4-b200-8d6d6b94b77a/milka+launch.png Milka x Biscoff - Make it stand out Launch Post https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760956086051-FLDIWGRY17AFVEEJP86E/milka+ad+1.png Milka x Biscoff https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760956084157-WYT1OP5VQHXY07V0P2C1/milka+ad+2.png Milka x Biscoff https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760956078767-XTVWJT5XR9A33CBTEPL3/milka+ad+33.png Milka x Biscoff https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760956077998-S58NHQIBJYVZPVNUVUDQ/milka+ad+4.png Milka x Biscoff https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1f124cc1-7fe2-4259-a0b4-5027eead15c3/milka.png Milka x Biscoff https://www.hughupsher.com/boundless-mastercard daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/41916f3f-2922-4933-a698-0a8a52ffa619/mastercardsquare3.png Boundless Mastercard - Make it stand out LinkedIn Post Copy: Find out why 87% of B2B respondents are likely to use data insights from open banking for account opening. Headline:  Read the Rise of Open Banking report CTA button: Download https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/e837e236-e80e-446e-b060-3725fc91e55d/mastercardsquare1.png Boundless Mastercard - Make it stand out LinkedIn Post Copy: Simplify customer access to financial data with Mastercard Open Finance. Create smarter, safer and more personal financial experiences. Headline:  Read the Rise of Open Banking report CTA button: Download https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760959401342-TGUAT7CIFTYFIJB4ZP59/mastercard1.png Boundless Mastercard https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760959401156-2CMTEYSOXPCMWXOLPS12/mastercard4.png Boundless Mastercard https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760959411412-JOLYRV28YGDUSQ8MTXGD/mastercard3.png Boundless Mastercard https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/1760959411555-LLSB3SPGON9YDP83Q4FT/mastercard2.png Boundless Mastercard https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/4125fdbb-b039-4127-8b2c-2fa060b35bbf/Mastercard+1.png Boundless Mastercard Client: Mastercard Global Copywriter: Hugh Upsher Art Direction: Ross Ventress Agency: Ogilvy Mastercard Open Finance enables secure financial data sharing and account-to-account payments, empowering businesses and consumers to make smarter decisions. We were tasked with creating a messaging structure and visual identity that would position Mastercard as the leader in Open Finance, spotlighting high-impact use cases that resonate with our audience’s needs. https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/9c574733-5301-462b-9ecc-ef73e1cfb1b3/mastercardsquare2.png Boundless Mastercard - Make it stand out LinkedIn Post Copy: See why 87% of B2B respondents are likely to use data insights from open banking for consumer lending decisions. Headline:  Read the Rise of Open Banking report CTA button: Download https://images.squarespace-cdn.com/content/v1/5b28092da2772c7728e2f45f/0b66e31b-8db6-4f1a-9554-8648fca10699/mastercard+banner.png Boundless Mastercard